Public Relations Literature Review

The following is an outline Literature review I completed for Public Relations Theory and Practice:

Public Relations and Politics: Background and Contemporary Practice

Literature Review and Case Studies

I.    Introduction

II.   Public Relations and Politics: Background

•        Overview
•        History

III.  Contemporary Practice

•        Role in modern campaigns
•        Role of advertising
•        Role of Image

IV.  Case Studies

•        Best Practice
•        Evaluating Public Relations

Here is the full text of the paper I presented in class: public-relations-and-politics.

Because my paper discussed contemporary political advertising I screened a few important ads: 

Below is the “Daisy” ad, which was produced for Lyndon Johnson’s 1964 re-election campaign.

Below is the famous “Morning in America” ad, which was produced by Roger Ailes for Ronald Reagan’s !984 re-election campaign.